Everything you need to prepare for your baby. All in one place.

For more than 25 years, I've had the privilege of guiding thousands of expectant parents through one of life's biggest transitions. Along the way, I learnt that preparing for a baby isn't just about choosing products; it's about helping parents feel informed, supported and confident at a time when there can be so much information - and so many opinions - that it quickly becomes overwhelming.

Parents don't need more choice. They need more clarity.

That's why I created Anita's List.

It brings together everything I've learnt over the past 25 years into one carefully curated platform, designed to help you make informed decisions with confidence and avoid spending money on products you simply don't need.

If you're expecting a baby, Anita's List is your own personal planning hub, bringing together everything you need to choose, organise and buy your baby essentials with confidence, all under one roof.

From carefully curated shopping lists and trusted advice to budgeting, planning and personalised checklists, everything stays together in one place, making it easier to stay organised and enjoy preparing for your baby's arrival. And if you'd like friends and family to share in the excitement, you can also create a personalised baby registry.

Above all, I created Anita's List to give you clarity when you need it most, so you can spend less time worrying about what to buy and more time enjoying those precious weeks before your baby arrives.

I hope Anita's List becomes a small but valuable part of your village.

Anita xoxo